How good reviews help you increase your sales volume
Most sellers understand the importance of reviews but pay less attention to product reviews.
- Improves sales conversion (Click to Buy Ratio)
Research conducted by Dimensional Research claims that 90% of consumers online believe product reviews influence their purchasing choices.
- Improves product ranking (Improved Visibility)
Improving the visibility of your listings can definitely help increase sales.
There is a correlation between Amazon reviews and an item’s visibility. Amazon is so serious about product reviews. Its search engine gives priority to the listings that have better reviews. That’s why you see all organic search results on page 1 have higher reviews.